May 26, 2022

Top Twitter executives leave amid Elon Musk acquisition and ‘new direction’

By Jay Bonggolto published 10 days ago

Parag Agrawal fired Twitter’s consumer product head and revenue product lead in a major leadership shakeup.

Twitter logo and profile

Twitter logo (Image credit: Android Central)

What you need to know

  • Twitter’s head of consumer product and general manager of revenue product are leaving the company.
  • Kayvon Beykpour, general manager of consumer, revealed that Parag Agrawal asked him to leave because “he wants to take the team in a different direction.”
  • Twitter is also halting most hiring and reducing spending.

Twitter CEO Parag Agrawal has fired two of its top executives as the company prepares to transition to new ownership under Elon Musk(opens in new tab), signaling massive changes ahead of the acquisition.

Kayvon Beykpour, Twitter’s general manager of consumer product, and Bruce Falck, the revenue product lead, both confirmed in a series of separate tweets that they are leaving the company. Beykpour, who got word of the news while on paternity leave, has revealed that his departure was not his own decision.

“The truth is that this isn’t how and when I imagined leaving Twitter, and this wasn’t my decision,” Beykpour tweeted(opens in new tab). “Parag asked me to leave after letting me know that he wants to take the team in a different direction.”Sponsored LinksDo You Speak English? You can work remotely from Pakistan for a USA employerUSA Job from Home | Search Ads

Kayvon Beykpour tweet
(Image credit: Twitter)

Since July 2018, he has served as Twitter’s head of consumer product, and most recently as general manager of consumer since December 2021. In that capacity, he oversaw teams in product, engineering, design, research, customer service, and operations.RECOMMENDED VIDEOS FOR YOU…Pac-Man OnePlus Nord 2 hands-onOnePlus’s new limited edition Nord 2 comes with a glow-in-the-dark back, 8-bit-inspired themes and a unique stand in the box. Check out our first look at the OnePlus Nord 2 Pac-Man Limited Edition! seconds of 55 secondsVolume 0% PLAY SOUND

Although Falck appears to have deleted his separate tweet confirming that he was fired by Agrawal, he did thank the teams he worked with over the last five years.

“I wanted to take a moment to thank all the teams and partners I’ve been lucky enough to work with during the past 5 years,” Falck tweeted(opens in new tab). “Building and running these businesses is a team sport.”

While the reasons for their departure are unknown, Agrawal stated in a memo to employees that Twitter did not meet its audience and revenue growth targets set during the pandemic.

Meanwhile, Twitter spokesperson Adrian Zamora confirmed to The Verge(opens in new tab) that Jay Sullivan, the company’s vice president of product, will take on both the roles of Falck and Beykpour. It’s unclear whether the leadership shuffle is related to Musk’s impending takeover(opens in new tab).

Twitter is also putting most of its hiring on hold, except for business-critical roles, and slashing its non-labor costs.

Jay Bonggolto

Jay Bonggolto 

News Writer

Jay Bonggolto always keeps a nose for news. He is a tech journalist based in the Philippines who has been writing about consumer tech for the past six years and has been using various Android phones since falling in love with Jelly Bean. When he’s not writing, he likes to spend time outside, stealing scenes with his phone camera.MORE ABOUT…Sony is planning 20 PS VR2 games for launchGoogle Docs brings faster document editing and text formattingLATESTPlayStation Studios looking to expand with first-party on mobile, more live service g…

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