May 25, 2022

Instagram gets a new typeface and a brighter logo gradient

By Jay Bonggolto published 1 day ago

The social networking service also has a new layout that “puts content at the center.”

Instagram Logo

Instagram logo (Image credit: Joe Maring / Android Central)

What you need to know

  • Instagram has gained a new typeface, design system, and a slightly tweaked logo.
  • Its logo has been given a more vibrant gradient, making it “feel illuminated and alive.”
  • The new Instagram Sans typeface features various global scripts.

Instagram has refreshed its visual identity with a new font, a more vibrant gradient for its logo, and a fresh layout that prioritizes content. The visual refresh is essentially part of the service’s new branding and marketing strategies, which place an emphasis on “simplicity and self-expression.”

The Meta-owned service calls its new typeface “Instagram Sans,” which is obviously inspired by its logo and wordmark from 2010. Instagram said in a blog post that the new font will be used in its marketing campaigns and on its websites.

“Instagram Sans is also a new way for our global community to express themselves on Instagram in places like Stories and Reels,” the service said. “While designing this new typeface, our goal was to make Instagram Sans globally accessible.”Sponsored LinksDo You Speak English? You can work remotely from Pakistan for a USA employerUSA Job from Home | Search Ads

Instagram's new design system
Instagram’s new design system (Image credit: Instagram)

Instagram Sans features multiple global scripts, thanks to Instagram’s collaboration with language experts worldwide to adapt the typeface to be more inclusive of other languages, including Arabic, Thai, and Japanese.RECOMMENDED VIDEOS FOR YOU…CLOSEhttps://imasdk.googleapis.com/js/core/bridge3.517.2_en.html#goog_3338186400 seconds of 55 secondsVolume 0% PLAY SOUND

The typeface is clearly influenced by Instagram’s obsession with squares and circles, or “squircles.” It combines both grotesque and geometric styles, with the ability “to express a range of styles in any language.”

“We want to support all of our creators and community members who push culture forward to express themselves fully in any language they choose,” Instagram said.

Instagram's new typeface
Instagram’s new typeface (Image credit: Instagram)

The tweaked logo has a vibrant gradient to make it feel “illuminated and alive,” according to Instagram. It noted that the refreshed branding was designed using “an innovative 3D modeling process.” The brighter gradient will be visible in the app’s stickers, Create mode, and Story rings.

As for its new marketing layout, Instagram said it’s meant to be “content-forward” and celebrate “simplicity, simplicity and self-expression.”

Instagram hasn’t said when the new visual upgrade will be available to everyone, but it’s only a matter of time before it appears on all platforms where the service is available, including the best Android phones.

It will be interesting to see how Instagram users react to the new aesthetic revamp. The change comes just a few weeks after the service began testing a new TikTok-like full-screen feed, which may not go down well with users who dislike TikTok.

Jay Bonggolto

Jay Bonggolto 

News Writer

Jay Bonggolto always keeps a nose for news. He is a tech journalist based in the Philippines who has been writing about consumer tech for the past six years and has been using various Android phones since falling in love with Jelly Bean. When he’s not writing, he likes to spend time outside, stealing scenes with his phone camera.MORE ABOUT…DualSense PS5 controllers drop to lowest ever price – for EVERY colorYouTube Shorts starts rolling out shoppable video ads worldwideLATESTWear OS 3 was absent at Google I/O 2022, but that’s just fine

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